Are you serious?

It’s been a while since I’ve listened to any Urban Desi music so I figured today I would, now I kind of wish I hadn’t.

I’m beginning to think that this genre of music is not my cup of tea. I haven’t given up hope just yet but after today I’m beginning to sip some of that Haterade. I’ve listened to over 20 different tracks today and I’m going to cover my top 3 worst tracks/videos of the day, in no particular order.

The Bilz & Kaashif – Turn the music up

One word, cheesy! Go to 2:48 of the video clip and you will know exactly what I am talking about. Funny thing is that I actually think these guys have the right idea. By the “right idea” I am referring to the music they produce for their target demographic. It’s hard for me to imagine any males actually value their music but I can certainly see teeny-bopper girls lovin’ this. Kaashif is a little flamboyant but I can see him having a career in the Urban Desi industry, he seems like an entertainer. In my opinion, the other two guys should get out of the spotlight and work their magic behind the scenes. They should stick with their concept but get someone else to do the job, maybe some young guns to appeal to the younger audience?

Sona Family – Taali

This crew reminds me of a blend between City High and Black Eyed Peas. I actually like the group, the girl is kind of cute and she can sing, which is usually a winning combination. The guy’s seem like they have a little hip-hop swag in them but had to give it up to sell records. I was listening to another track, “Broken Dreams” and the first guy is flowin’ about him and music; he goes on to say “…underground rap and r&b ain’t Asian friendly” That may be true but I wish they would’ve stayed away from tracks like “Taali”, go to 2:05…ride the rickshaw, seriously?

Blitzkrieg – Narm Kalja

I really wanted to leave him off this list but I couldn’t help myself, this shit was kind of whack bro. Get off that k-i-s-s-i-n-g, it is not your destiny. Still better than the other two tracks, by far.


Do people actually watch these videos for entertainment? And do these videos make everyday people fans? These are three pretty big names in the scene; they are on a lot of radio shows and do a lot of marketing for their projects globally. They have captured the ears of their audience and have earned their respect. We may not hear their music on this side of the pond but I’m assuming it gets airplay in the UK, Canada and India. The indo population is denser in those regions but damn - the rickshaw, the motorcycle, and the bow n arrow. Are these tracks actually embraced by the majority?

Unfortunately, there is a lot of whack music on the airwaves, not all of which is Urban Desi. Acts such as, Mike Jones, Soulja Boy and DJ Khaled have all made us turn the music down, but at the end of the day they were successful. These mainstream artists have made a lot of money selling their souls and now they can do whatever they please. I can’t hate on anyone for the paper chase, but say there isn’t much money. After everything is all said and done, is the Urban Desi scene actually that lucrative?

I really want to know what others think about this. Does anyone feel the same way I do or is this stuff entertaining to you? Do the tracks mentioned above seem enticing to you or anyone you know? Does it add any value to the album or the artist?